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NIATM COURSES

Media Management
  • Diploma Program in Media Management
  • Bachelors Program in Media Management
  • Master Program in Media Management

Media Management programs are designed to prepare students with professional knowledge in mass communication, digital media, public relations, corporate communication, media planning, branding, journalism, and content strategy. These courses help students develop creative, managerial, and communication skills for careers in the media, entertainment, advertising, and communication industries.

Eligibility 10 OR 10+2
Duration 1 Year
Fees 14500.00
Syllabus
  1. Introduction to Mass Communication
  2. Media Management
  3. Global Media
  4. Public Relations & Corporate Communication
  5. Media & Society

Eligibility 10+2 or Diploma
Duration 3 Years
Fees 52650.00
Syllabus Semester - I
  1. Introduction to Media Studies
  2. Communication Theory
  3. Writing for Media
  4. Fundamentals of Journalism
  5. Computer Applications
Semester - II
  1. Mass Communication
  2. Media Ethics and Laws
  3. Public Relations
  4. Advertising Principles
  5. Media Research Basics
Semester - III
  1. Media Management
  2. Print and Electronic Media
  3. Corporate Communication
  4. Digital Media Strategy
  5. Visual Communication
Semester - IV
  1. Brand Communication
  2. Event and Media Planning
  3. Social Media Management
  4. Content Development
  5. Media Production
Semester - V
  1. Broadcast Journalism
  2. Media Business and Revenue Models
  3. Audience Analysis
  4. Creative Campaign Planning
  5. Internship / Field Work
Semester - VI
  1. Strategic Media Management
  2. International Media
  3. Integrated Marketing Communication
  4. Project Work
  5. Viva Voce

Eligibility Graduate or equivalent
Duration 2 Years
Fees 48750.00
Syllabus Semester - I
  1. Advanced Media Theory
  2. Media Management Principles
  3. Strategic Communication
  4. Media Research Methodology
  5. Media Economics
Semester - II
  1. Digital Media Management
  2. Corporate and Crisis Communication
  3. Advertising and Brand Strategy
  4. Global Media Systems
  5. Audience and Consumer Behaviour
Semester - III
  1. Media Planning and Buying
  2. Public Relations Campaigns
  3. Broadcast and OTT Media
  4. Leadership in Media Organizations
  5. Dissertation Proposal
Semester - IV
  1. Entrepreneurship in Media
  2. Integrated Communication Strategy
  3. Project / Dissertation
  4. Internship / Industry Training
  5. Viva Voce

Courses

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